Privacy & Affiliate Disclosure
Last updated October 1, 2026
The short version
I collect your email address if you give it to me, and I use it to send you emails about what I'm building. I don't sell it, rent it, or hand it to anyone who isn't helping me run the newsletter. Some links on this site earn me a commission, and I tell you which ones. That's most of it — the rest is detail.
What I collect
Information you give me
If you sign up for the newsletter or the free blueprint, I collect your email address. If you email me directly, I have whatever you sent. That's all I ask for.
Information collected automatically
This site uses privacy-focused analytics to count page views and see which pages people actually read. It doesn't use tracking cookies, doesn't build a profile of you, and doesn't follow you around the internet.
My email provider records standard newsletter metrics — whether an email was opened and whether a link was clicked. That's how I know which topics are worth writing more about.
What I do with it
- Send you the free blueprint if you asked for it
- Send a weekly email about what I built and what it cost
- Occasionally tell you about something I've made or recommend
- Understand which content is useful so I make more of it
I do not sell your data. I do not share your email with advertisers. I do not give it to affiliate partners.
Who else touches your data
Running a newsletter means using services. The ones that may process your information:
- My email platform — stores your address and sends the emails
- My hosting and DNS provider — serves this website
- Analytics — counts anonymous page views
Each has its own privacy policy. I pick services that don't sell user data, but I can't control what they do beyond their stated terms.
Paid sessions and client work
Intake form. If you apply for a session, the answers you give in my intake form (hosted by Tally) come to me so I can prepare. I use them only to decide whether I can help and to plan your session.
Booking. Session times are booked through Google Calendar. Your name and email are shared with it for that purpose.
Payments. Payments go through PayPal. I never see or store your full card or bank details; PayPal handles them under its own privacy policy.
Client records. If we work together, I keep your contact details, our notes, and what we built in a private workspace that only I can access. I use them only to deliver the work and support you. You can ask me to delete them at any time, except records I have to keep for taxes and accounting.
Your accounts. I work in your tools by invitation only. I never ask for your passwords, and I remove my access when we finish.
Recordings. I only record a session with your permission, asked at the start.
AI tools. I use AI tools, including Claude, to help plan and build. I share only what the work needs.
Testimonials. I only publish your feedback, name, face, or voice with your separate written consent, and every published testimonial says plainly if you received a discount for honest feedback.
Your choices
- Unsubscribe anytime. Every email has a one-click link at the bottom. No hoops, no "are you sure."
- Ask me to delete your data. Email [email protected] and I'll remove you and confirm it's done.
- Ask what I have. Same address. It's your email and whether you've opened things. That's genuinely it.
If you're in the EU, UK, or California, you have specific legal rights around access, correction, deletion, and portability. Email me and I'll honor them — I'd do it anyway.
Children
This site isn't for anyone under 16 and I don't knowingly collect information from children. If you believe a child has given me their information, email me and I'll delete it.
Affiliate disclosure
Some links on this site and in my videos are affiliate links. If you buy something through one, I may earn a commission at no additional cost to you. The price you pay is exactly the same.
Here's how I handle that, and I'd rather over-explain it than have you wonder:
A commission never decides a recommendation
I choose what to recommend based on whether it's actually the right tool. Whether it pays me anything is recorded after that decision, never before. If the free option is the better answer, the free option is what I'll tell you — and I say so often enough that you can check.
Everything is labeled
Every product I mention is marked with how I know it:
- Owned — I bought it and use it
- Tested — I've used it hands-on, though I may not own it
- Researched — I've read up on it but haven't used it myself, and I'll say so out loud
I will never claim I've used something I haven't.
Amazon
As an Amazon Associate I earn from qualifying purchases. Amazon links are labeled so you can see where a link goes before you click it.
No income claims
Nothing on this site or in my videos promises that you'll earn money. I'm documenting an attempt, not selling an outcome. If something works I'll show you the numbers; if it doesn't, I'll show you that too.
Changes
If this policy changes in a way that matters, I'll update the date at the top and say so in the newsletter. I won't quietly change what I do with your data.
Contact
Questions about any of this: [email protected]. A real person reads it.