WHAT I USE

Gear and tools

Everything I use, and everything I have researched but not used, in one place. Pick a lane, filter by type, and go straight to the link.

Some links on this page are affiliate links, marked Affiliate link. If you buy through one I may earn a commission at no extra cost to you. Every item is labeled I USE THIS or RESEARCHED, and a commission never decides what I list. Items with no link are tips, not products.

Your phone

I USE THIS

Camera and mic in one.

FreeCamera and audio
No link needed. Just a tip.

Window light

I USE THIS

Free, and better than most ring lights.

FreeCamera and audio
No link needed. Just a tip.

CapCut

RESEARCHED

Free editor.

FreeEditing and design
Visit CapCut

Cloudflare

I USE THIS

Hosting, SSL, CDN, email routing, all free.

FreeSite, email and forms
Visit Cloudflare

Kit free tier

I USE THIS

Email list and landing pages.

FreeSite, email and forms
Visit Kit

Canva free

RESEARCHED

Thumbnails and graphics.

FreeEditing and design
Visit Canva

YouTube Audio Library

I USE THIS

Cleared music, no strikes.

FreeEditing and design
No link needed. Just a tip.

Google Sheets

I USE THIS

Where the whole system tracks itself.

FreeSystems and tracking
Visit Google Sheets

Notion free

I USE THIS

Source of truth.

FreeSystems and tracking
Visit Notion

n8n, self-hosted

RESEARCHED

Free if you run it yourself.

FreeAI and automation
Visit n8n

A domain

I USE THIS

About $10 a year. The best money on this page.

Best valueSite, email and forms
No link needed. Just a tip.

One AI subscription

I USE THIS

About $20 a month. Pick one, not both.

Best valueAI and automation
No link needed. Just a tip.

A ring light

I USE THIS

Under $40 is plenty.

Best valueCamera and audio
No link needed. Just a tip.

Hollyland LARK M2S

I USE THIS

Wireless mic. About $120.

Best valueCamera and audioAffiliate link
Shop Hollyland

Neewer X12B teleprompter

I USE THIS

$110 all in. Useful, not urgent.

Best valueCamera and audio
Visit Neewer

Movavi Video Editor

I USE THIS

One-time purchase editor.

Best valueEditing and designAffiliate link
Shop Movavi

Kit paid

I USE THIS

Used on the trial. I run Kit free now; upgrade when the list outgrows it.

Best valueSite, email and forms
Visit Kit

Make

RESEARCHED

Automation, the user-friendly one.

Best valueAI and automation
Visit Make

vidIQ

RESEARCHED

YouTube research and packaging.

Best valueGrowth and social
Visit vidIQ

OpusClip

RESEARCHED

Long video into shorts. Testing it soon.

Best valueEditing and design
Visit OpusClip

Buffer

RESEARCHED

One post, every platform.

Best valueGrowth and social
Visit Buffer

A link tracker

RESEARCHED

Because untracked clicks are guesses.

Best valueSystems and tracking
No link needed. Just a tip.

Sony ZV-E10 II

I USE THIS

About $700. What I film on.

PremiumCamera and audio
Visit Sony

Claude, higher tier

I USE THIS

$100 a month. The entry tier kept cutting me off.

PremiumAI and automation
Visit Claude

Both AI tools at once

I USE THIS

Claude and ChatGPT. Genuinely optional.

PremiumAI and automation
No link needed. Just a tip.

Descript

I USE THIS

What I actually edit in, every episode.

PremiumEditing and design
Visit Descript

n8n

I USE THIS

Automation. What runs the business.

PremiumAI and automation
Visit n8n

ElevenLabs

RESEARCHED

AI narration. Disclosed, always.

PremiumEditing and design
Visit ElevenLabs

Higgsfield

RESEARCHED

Thumbnails and graphics at volume.

PremiumEditing and design
Visit Higgsfield

Metricool

RESEARCHED

Scheduling and analytics. Overlaps Buffer, one will win.

PremiumGrowth and social
Visit Metricool

An all-in-one site builder

RESEARCHED

$130 to $180 a year more than what I run. I skipped it.

PremiumSite, email and forms
No link needed. Just a tip.

Tally

I USE THIS

Forms, including the one the Intake Kit uses.

More toolsSite, email and formsAffiliate link
Shop Tally

beehiiv

RESEARCHED

Newsletter platform.

More toolsSite, email and formsAffiliate link
Shop beehiiv

systeme.io

RESEARCHED

Funnels, email and courses in one tool.

More toolsSite, email and formsAffiliate link
Shop systeme.io

Free, Best value and Premium are my labels, not a lab ranking. Prices change, so check the current one before you buy. No income or growth guarantees. See the Store for my products and help.